Gary McIntosh and Glen Martin have distilled the complex formulae of church growth and retention theory into concepts that are comprehensible to non-experts with a view toward recruiting the church at large in the work of evangelism and discipling. The authors share principles for finding and keeping new Christians in a local church that have proven to be effective and well-received. Includes worksheets to evaluate and plan for greater effectiveness in your own situation along with practical steps to implement in order to attain your goals.